A Parasuraman, James McLamore Professor of Marketing, University of Miami, US, will offer managerial insights for achieving marketing excellence in technologically-driven business environments at two seminars. | |
| The talks will be held in Mumbai and Bangalore on December 22 and 23, respectively. The seminar is being organised by Innovative Media, a Bangalore-based customer and knowledge management company, and will be sponsored by logistics specialists DHL. |
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| The theme of the seminar is "Techno-ready marketing and services: Getting and keeping customers in the new age". |
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| It will focus on the marketing of a new product or service, according to different market segments based on the customers' adaptiveness to technology in these segments. |
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| Rated among the top 50 management gurus by the Chartered Institute of Marketing, UK, Parasuraman will introduce his Pyramid model. |
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| The model aims at maximising the benefits of technology-driven business in all permutations of customer, employer, employee interactions. |
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