- For what is the SAU system of measurement used?
- Which product was scheduled to be launched in the US under the Mogul brandname, but was renamed Krait just before it was launched five years ago?
- This 156-year-old company is linked with Warren Buffett and its mascot is known as the FruitGuys. Name it.
- The founder of a Swiss watch company dreamt of a car, got Mercedes Benz to build it but subsequently pulled out after heavy losses. Name him.
- Which retailing company offered sudden discounts to its customers by using a flashing blue light normally found atop police vehicles to attract customers? It went on to become its most popular customer programme.
- Identify the founder of this American company who took it public in just 18 months after he formed it in the mid-1990s. Despite having no profits or revenue to speak of, the IPO created history when the company's stock doubled in value less than 24 hours of the share offering.
- The founding partner of which worldwide chain, established in 1960, gave away his share to the other partner who happened to be his brother, in return for a used Volkswagen Beetle?
- An original Bramah is still in use in Britain's House of Lords. What is it?
- Who was the first dollar billionaire?
- What mark is used on Indian products that guarantees their being environment-friendly, safe for use and that the product is made by non-polluting means?
(Click here for the Answers)
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| | Ten all-correct entries will receive a copy of Dawn Iacobucci and Bobby Calder's Kellogg on Integrated Marketing, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 24 October. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate. |
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