The Strategist Quiz (#204)

 

1. What term (named after an actress) is used to describe an internet phenomenon that happens when a person or company tries to suppress a piece of information and, in so doing, unintentionally popularises it? 
    
2. What has been set up by an investment boutique based on an academic study by Johan Bollen, Huina Mao, and Xiao-Jun Zeng that established the connection between emotion-related words appearing in Twitter posts and subsequent movements in the Dow Jones Industrial Average? 
    
3. Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’? 
    
4. Name the brand that launched an ad campaign in India urging men to ‘whiten’ their faces by releasing a Facebook application that allows them to upload their photos and then “transform” their profile picture by lightening them — much like it promises its new lightening cream will do. It has sparked international controversy. 
    
5. Which brand’s base line is “Soul of India”? 
    
6. Which company owns the oldest sugar factory in India? It is currently test marketing its new product — flavoured sugar. 
    
7. The founder of this company was born in Germany in the early 1800s. Quite apart from his trade as a druggist selling medicines, seeds and mustard, his interest in oil lamps led to a flourishing small business manufacturing liquid gas. One of his inventions/ product was a boon in Switzerland when it was plagued with infant mortality during the mid 1840s. Name him. 
    
8. Which is perhaps the only paper in the world which is still written by hand? 
    
9. The founder of which successful dotcom wanted to create a low-cost Mars mission after selling his company? 
    
10. Identify the logo. 
    

Ten all-correct entries will receive a copy of Robert Heller and Rebecca Stephens’ The Seven Summits of Success published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 7 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.