Aircel's astrology service registers double digit revenue growth in Maharashtra, Goa

Aircel, one of India's leading innovative mobile service providers, has registered 43 percent growth in the revenue for its popular Value Added Service - Astro Buddy in the rest of Maharashtra in the last eight months.

The exciting service offers customers' daily astrology updates and predictions based on their zodiac signs.

To reach out to a larger audience, Aircel introduced daily horoscopes on Voice Calls in almost all regional languages that connected with more people than ever, offering people's favourite service in their very own language.

Aircel's Astrology service 'Astro Buddy', with its sticky packaging and presentation, provides predictions on a host of subjects such as Relationship, Health, Career, Finance, Family through daily alerts to the customer's phone - making it extremely hassle-free service.

Neeraj Singh, Business Head - Rest of Maharashtra (ROM), Aircel, said, "The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our VAS segment."

"It also brings us great pride that in a short span of time, Astro Buddy has witnessed double digit growth in terms of revenue in Maharashtra and Goa. VAS contributes to 10 percent of the overall revenue for us and Astrology is a key contributor to that along with other genres such as Caller Tunes (CRBT), Music and Entertainment," he added.

Singh further said, "We are delighted to partner with Astro Buddy Bhupesh Sharma and Nyassa AstroCorp to offer this exciting service to our customers that enables them to get instant astrology predictions on their mobile phones."

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The service by Aircel is supported by Astro Buddy Bhupesh Sharma who is lending his expertise to its subscribers. Bhupesh Sharma is also the lead Astro-counsellor of Nyassa AstroCorp, an astrology consultancy. He uses Astrology as a counseling and guidance tool. Apart from individuals, Bhupesh has been counseling many corporate heads and business houses on issues like HR, Mergers, acquisitions, takeovers, new business ventures, etc.

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Bhupesh Sharma, Lead Astro Counsellor- Nyassa AstroCorp, said: "We are pretty happy with the growth that we have witnessed since the launch of Astro Buddy last year. The service has seen tremendous uptake with the customers due to the pragmatic approach it offers in the most simplified way. We have seen double digit growth of customers for the service since last year and a similar growth percentage of unique users. I am delighted to support Aircel's Astro Buddy so that customers can relate to the scientific reasons for their present-day life situations."

Aircel is one of India's leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space.

As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more.

The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice and Data Special Leadership Recognition in 'Customer Service' category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for 'Innovation in Marketing Campaign', Data Quest Award 2014 for 'Excellence in Implementation and Use of Technology for Business Benefits' and the Brandon Hall award in the 'Best Leadership Development Program' category.

For more information, please log onto our website www.aircel.com.