Health charities term Coca Cola's London Eye re-brand as 'inappropriate'

Coca Cola's London Eye re-brand has been slammed by the health charities and have been termed as 'inappropriate' for a family attraction.

Merlin Entertainment, the private operator of the London Eye, announced last autumn that the drinks giant would take over from energy firm EDF as the monument's new sponsor, succeeding a previous deal with British Airways, the Independent reported.

Malcolm Clark, the coordinator of the Children's Food Campaign, asserted that it is quite telling that is the Coca Cola London eye, not the Diet Coke London eye and they are advertising their full sugar coke.

Clark continued that the London Eye is a global attraction and a great symbol of London and that's a global projection.

Whilst defending the decision, a spokeswoman for Merlin Entertainments, said that the London Eye is one of London's most iconic landmarks and has been creating moments of happiness for millions of tourists since its launch in 2000 and they are committed to working with companies and organizations that share our values and support our vision of providing visitors to the London Eye with the best experience possible.