Mahindra & Mahindra becomes 1st Indian brand to roll out 3 million tractors
Capital MarketMahindra & Mahindra announced that it had become the first Indian tractor brand to rollout 3 million tractors. Mahindra is
currently the world's largest farm tractor manufacturer by volume and India's leading tractor
manufacturer for over three decades. The company achieved this manufacturing milestone during
March 2019. This has further cemented Mahindra's leadership in the Indian market. It is also the first
Indian tractor manufacturer to have produced over 2,00,000 tractors in 2018-19, the highest-ever by an
Indian tractor brand in a single financial year.
To celebrate the 3-million production milestone, Mahindra & Mahindra will roll out a 360-degree
campaign titled Aapka Aabhar 30 Lakh Baar for customers in India. Through the campaign, Mahindra
will extend special consumer offers, service benefits and finance offers to new and existing customers
of Mahindra branded products.
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