My old friend and sensitive filmmaker Onir is heartbroken. This week his latest film "Kuch Bheege Alfaaz" bravely and defiantly produced by the music giant Saregama's film branch Yoodlee Films, opened in shows at the most unearthly hours in selected multiplexes, while all the primetime shows went to "Padmaavat", "Pad Man" and "Aiyaary".
This is known as the big fish eating up, or at least sidelining, the small fish. Only the mighty survive. I've seen so many "small" films with a large heart being a victim of theatre-timings. How many people actually saw the highly-lauded "Masaan" or "Newton" in movie theatres?
So what happens to the small but significant films, the kind that has always struggled for space since Bimal Roy made "Kabuliwala" and Raj Kapoor made "Jagte Raho"? Today, when the number of theatres has grown so dramatically and the theatres are sophisticated venues of enjoyable engagement, the small significant cinema is still suffering in silence.
Last year there was Milind Dhaimade's "Tu Hai Mera Sunday" that big-little charmer. It was one of the odd gems which we are lucky enough to get at least once a year in our cinema-going experience. That film got cent-per cent positive reviews with critics raving over the work. But did it help? No.
Why would a critically acclaimed film not get an audience? Because critics seldom make a difference to a film's boxoffice destiny. If they did, the Oscar-nominated films would be flooded with audiences. Instead, theatres across the country screening Guillermo del Toro's "The Shape Of Water" and earlier Paul Thomas Anderson's "Phantom Thread" wore a gloomy, deserted look while "Black Panther", the comicbook contraption of hideously inflated dimensions conveyed a seriously festive look as audiences clapped and cheered at the 3D monstrosity where everyone and everything was larger than life.
Well, if that's what the ticket-paying audience wants, can theatres ignore the demand?
It is all very simple, really. If you want to conquer the masses through a movie, fill the theatre with sound and fury signifying "nothing" beyond the "something" that cinema was always meant to convey. As for Onir and his "Kuch Bheege Alfaaz" it must find an audience beyond the massive infrastructure of the film bazaar.
Maybe the internet is a solution. But then I saw this delicate fragile tender film first on the small screen and then in the cinema. All the delicacy, fragility and tenderness is lost on the small screen. So what do we do? Where does Onir take his creative impulses? This is a question which has not found an answer since the beginning, all those who are unable or unwilling to do mainstream cinema.
(Subhash K Jha can be contacted at jhasubh@gmail.com)
--IANS
skj/hs
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
