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| It is an expanding torrent that will test to the full the capabilities of the sector inscaling up without sacrificing either quality or deliverability. |
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| This, coupled with the gradual stabilisation of prices (their fall is easing off), signals a boom ahead. |
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| But the need to deliver additional volumes has also spawned a recruitment drive that will hike compensations. This will squeeze margins already under pressure from the appreciation of the rupee. |
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| Industry leaders who assembled in Bangalore last week for IT.Com, the premier annual IT show in the country, emphasised that it is not enough to offer more complete end-to-end solutions, important as that is as a strategy to improve margins. |
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| Nasscom has additionally renewed its focus on encouraging Indian companies to go into the software products business. Products, once the market accepts them, offer steady revenue streams and enhance margins. |
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| But you need a different mindset to make it in products, an area which has been largely sidestepped by Indian software companies as they have concentrated on services. |
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| Nasscom is showcasing winners like i-flex, commissioning country surveys by leading research agencies that can be shared by small players, and encouraging the setting up of testing capabilities that are a critical part of the ecosystem that product companies need. |
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| Attention is also being focused on derisking the offshoring exercise for customers. Companies around the world are realising the need to outsource, but offshoring to India is a conscious step and many perceived risks have to be addressed. |
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| This is also necessary for attracting venture capital and private equity funding, for which the BPO business in India has developed an appetite. |
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