Fujifilm gives its Generation-Z digital cameras a facelift with FinePix Z30

With its striking shape and new scenic technology, the Third-Generation FinePix Z30 is ideal for the on-the-go consumer.

FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world’s largest photographic solutions company, has announced the availability of its latest digital camera, FinePix Z30, in India. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z100. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time.

Mr. Kenichi Tanaka, Managing Director, FUJIFILM  India, said, “We recognize and appreciate the hunger in our younger customers for sleeker designs and the most updated technology.

Mr A. Rajkumar, Country General Manager( DSC),FUJIFILM India added:

“ As such, the third installment of its Z-series ultra-glam cameras, FinePix Z30 is specifically designed for ‘Generation Z,' the younger, tech-savvy, fashion-conscious consumer. The attractive new look and the Automatic Scene Recognition functionality will assure that our users always get the best quality photos.”

Fashion Meets Technology
Boasting a high resolution 2.7” LCD screen, this 10 Megapixel camera is available in India in three hot colors - orange, purple,  black – and has a Fujinon 3x optical zoom lens. The FinePix Z30 is designed for ultra-portability making this the ideal camera for the fashion conscious youth of India.

Like its predecessor the FinePix Z series, the FinePix Z30 can Face it, Blog it and Roll it. Users can Face It with Fujifilm's innovative Face Detection Technology with Automatic Red Eye Removal for capturing the ultimate group shots; Blog it with the innovative Blog Mode, making it effortless for social-media-savvy users to post pictures and videos to personal profile pages, blogs and video sharing websites or simply to e-mail to friends; and Roll it with the Successive Movie mode that allows users to create 60 second movie clips.

Automatic Scene Recognition
SR Auto (Automatic Scene Recognition) enables the FinePix Z30 to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the Z30 will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

The FinePix Z30 is also packed with the following features:

• Natural Light with Flash Mode: In this mode, the FinePix Z30 quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z30fd produced the most pleasing photo with flash, or without.
• Successive Movie Mode: In-camera editing allows for the creation of a 60-second movie clip, even when shooting in two or more scenes is desired. Start and restart multiple times to build a 60-second compilation, and edit the start and end points.
• Dual Shutter Releases: One button for still capture, one for movie record, for ease of use.
• Special Scene Modes: The FinePix Z30fd has 13 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
• SD / SD-HC Compatible slot: A single media slot that accepts SD/SD-HC media cards.
• Battery Life: Long-life rechargeable Li-ion battery.

Features & Specifications

• Sensor: 1/2.3 " CCD, 10 million effective pixels
• Image sizes: 3648 x 2736, 3648x 2432, 2592 x 1944, 2048 x 1536, 1600 x 1200, 640 X 480
• Movie clips: 640x480 (30fps), 320x240 (30fps)
• File formats : Still JPEG (EXIF 2.2), Movie Clip: AVI (MJPEG), Audio : WAV
• Lens: 35-105mm equiv., f = 6.3 - 18.9mm, F3.7(W) - F4.2(T)
• Optical Zoom: 3x  
• Digital Zoom : Approx. 5.7x
• Focus: Auto Focus
• AF area modes: Center, Multi
• Focus distance
  * Normal : Wide: Approx. 60cm/2.0 ft to infinity
  * Telephoto: Approx. 60cm /2.0 ft to infinity
  * Macro:   Wide: Approx. 8cm - 80cm / 3.2 in.- 2.6 ft
  * Telephoto: Approx. 30cm - 80cm / 1.0 ft.- 2.6 ft.          
•  ISO sensitivity: ISO 64, ISO 100, ISO 200, ISO 400, ISO 800, ISO 1600
• Metering: TTL 256-zones metering
• Exposure modes:  Programmed AE
• Shuttter speed:  8 sec to 1/2000 sec
• Shooting modes  
  * Mode dial: SR AUTO (Scene Recognition), Auto, Natural Light, Natural Light with Flash, Manual, Anti-blur, Movie
  * SP: Auction Mode, Portrait, Landscape, Sport, Night, Night(Tripod), Sunset, Snow, Beach, Museum, Party, Flower, Text
• White balance  
  * Automatic scene recognition
  * Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
• Self timer: Approx. 10 sec./2 sec. delay/Couple Timer/Group Timer
• Continuous shooting Modes  
  * Top-3?(max 0.6 frames/sec)
  * Top-12 High-speed (max 5 frames/sec, 3M pixels or lower)
  * Final-3 (max 0.6 frames/sec)
  * Long-period
•  Flash  
  * Modes: Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
  * Red-eye removal ON  : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
  * Range
  * Normal: Wide: Approx. 70cm - 3.1m / 2.3 ft. - 10.1 ft.  
  * Telephoto: Approx. 70cm - 2.7m / 2.3ft. - 8.8 ft.
  * Macro: Macro: Approx. 30cm - 80cm / 1.0 ft. - 2.6 ft.                  
•  LCD monitor: 2.7 inch TFT LCD, approx. 230,000 pixels, Amorphous silicon TFT colours LCD monitor, approx.100% coverage
• Digital input/output: USB 2.0 High Speed
• Video output: AV : NTSC, PAL (user selectable)
• Storage: Internal memory (Approx. 50 MB), SD/SDHC
• Power: Rechargeable NP-45 Li-ion battery
• Weight (no batt):  117 g
• Dimensions:  91 (W) x 59 (H) x 26 (D) mm, 3.6 (W) × 2.3 (H) × 1.0 (D) in
• Warranty: 3 Years
• Price: MRP: Rs 11499, Special Price: Rs 9499
• Availability: At all major retail stores

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit: www.fujifilm.in