Ahmedabad teenagers top the charts in social media usage

Image
Press Trust of India Ahmedabad
Last Updated : Jun 11 2014 | 8:33 PM IST
As per a latest 'GenY Survey' done by Tata Consultancy Services (TCS) across 14 Indian cities, Ahmedabad's school-going teenagers emerged as 'hyper connected', as they topped the charts in using Facebook to stay connected with their friends and relatives.
The survey concluded that Facebook usage in Ahmedabad city by teenagers is among the highest in the country.
More than 94 per cent teenagers out of 1,100-odd respondents in the age group of 12-18 in Ahmedabad claimed that they are having a Facebook account.
This is far more than the national average of 85.97 per cent. Suprisingly, Facebook usage of city teens is higher than metro cities like Mumbai and Delhi, which remained at 85.14per cent.
Besides Facebook, city teens also topped the charts across the nation in using other social media platforms, such as Google+ and LinkedIn.
The 'GenY survey' was done by Tata Consultancy Services (TCS) across 14 Indian cities, including Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students of 12-18 age group. The sample size of Ahmedabad was around 1,100 respondents.
Just like social media usage, city teens are also ahead in using latest gadgets, as almost all claim to own some kind of gadget to remain 'social'.
Among all respondents from the city, 95.12 per cent claim to have own a mobile phone, much higher than national average of 86.68 per cent and metro average of 82.43 per cent.
At least 75.94 per cent of the city respondents claimed to be using home computers, which is also higher than metro average of 61.28 per cent and 71.62 per cent average of mini-metro cities.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 11 2014 | 8:33 PM IST

Next Story