Aiming for mkt leadership in India in next 2 decades: Hyundai

Having set a firm foothold in the Indian automobile market in the last two decades, Korean auto major Hyundai is challenging Maruti Suzuki for "market leadership" for which it will launch 'two new advanced products every year' in the country.
The company's arm, Hyundai Motor India Ltd (HMIL), which celebrated its 20th foundation day today, said it will have a complete line up of products and have an offering in every segment as part of its vision for the next two decades.
The vision will be dedicated towards market leadership, becoming the most loved, trusted modern premium brand and great place to work, HMIL Managing Director Young Key Koo said here.

"We aim to gain market leadership through the introduction of two new advanced products every year. We will have a complete line up of products and have an offering in every segment," he added.
In 2015-16, HMIL was the second largest passenger vehicle manufacturer in India selling a total of 4.83 lakh units as compared with market leader Maruti Suzuki's 13.05 lakh units.
Koo said the company's R&D in India is playing a big role in developing products with innovative features which are high on safety and reliability, of high quality.

"Our R&D centre in Hyderabad is supporting our global R&D centre to develop these exclusive features for Indian conditions," Koo said.

Stressing on the need for network expansion in order to meet its goals for the next two decades, he said: "We will also have a wide network of sales and service, dealerships in urban and rural centers, to be close to customers."
HMIL has 449 dealers and more than 1,150 service points across India.
Recollecting how Hyundai has grown in the last two decades, he said those 20 years have been significant for HMIL and for parent Hyundai Motor Co (HMC).
"HMC transformed itself from a Korean company to a global organization... Our Chairman had a vision, that for Hyundai to become a global automobile player, the world needed to "Make in India," Koo said.

"Today HMI contributes 13 per cent to HMC by volume and is designatedas the global manufacturing and exporting hub for small cars for HMC, exporting to over 92 countries," he said.
Beginning with just 20 cars in 1999, HMIL exportedover 23 lakh cars till March 2016, making it India's Number 1 automobile exporter. In the domestic market we sold nearly 42 lakh cars, making us number 2 in the Indian auto industry, Koo added.
HMIL has ten car models across segments - Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, Creta, Elantra and Santa Fe.