South star Prithviraj Sukumaran says as someone who has always been immersed into the craft of filmmaking, turning producer was an organic decision.
The actor, who is making his production debut with sci-fi horror thriller "Nine", says through his banner Prithviraj Production he wishes to provide a platform to "good and unusual" content.
"I have always believed that facilitating good, unusual content should be one of my prerogatives as someone who has spent half his life in cinema. Today I'm in a position in the industry where I can do it.
"When the script of 'Nine' came along, I saw that there's a possibility of making something that is genuinely new and entertaining at the same time. I thought this is project with which I should launch my company," Prithviraj told PTI in a telephonic interview from Kochi.
The actor also stars in "Nine", which has been directed by Jenuse Mohamed.
The movie is being co-produced by Sony Pictures India and marks the studio's maiden venture into the south industry.
The film is a troubled father-son story set against the backdrop of a global event that takes place over the period of nine days.
Prithviraj plays Albert Louis, an astrophysicist working in a fictitious institute called ISRC.
"The event happens within the domain of his expertise. That's how his life becomes interlinked with the phenomenon," he says of his role.
This year is special for the actor not only as an up-and-coming producer but also because he is set to make his directorial debut with political thriller "Lucifer", starring Mohanlal.
But acting will always be "home" for Prithviraj.
"Even as an actor, much before I turned director or producer, I was somebody who was very involved with every film I was doing. I would pretty much be a part of a project from the time they toss the ball to the marketing. It's very simple.
"I act, produce and direct. They are three different jobs all within the same realm of creativity. I enjoy all of them equally but ultimately I'm an actor. I'll hopefully keep producing and directing films, but I'll always come back to acting."
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