Roberto Azevedo said diplomats from the WTO's 159 members tried hard but "cannot cross the finish line here in Geneva" ahead of a summit where ministers were to have signed the deal in Bali, Indonesia next week.
He said more progress was made in the past weeks than over the past five years, but that was still not enough.
The negotiations would have eased the rules of global commerce by cutting red tape to open markets and help develop poorer economies. They also focused on tariff quotas, government incentives for exports and agriculture issues such as subsidies for grain stockpiling.
But disputes between major economies such as the United States, the European Union, China and India bogged down the discussions. The Bali summit has been cast as a last chance to revive the so-called "Doha Round" of WTO-brokered talks that began in Qatar in 2001 and frustrated Azevedo's predecessor, Pascal Lamy.
"Holding negotiations in the short time we'll have in Bali would be simply impractical with over 100 ministers around the table," he said.
The lack of a global trade deal has not prevented individual countries from making deals among themselves. The European Union, for example, has clinched free trade deals with South Korea and later Canada. It is in separate talks with the US and Japan as well.
But Azevedo said the failure to reach a global deal leaves poorer countries worse off and hurts the WTO's credibility. The WTO will only be viewed as a trade court and no longer as a forum for governments to negotiate trade agreements.
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