Multi screen media inks multi-year deal with NBCUniversal

Multi Screen Media (MSM), which owns and operates the Sony network of television channels in India, today said it has entered into a partnership with NBCUniversal International Distribution.
As per the agreement, Sony PIX, an English movie channel from the MSM stable, will have access to Universal Pictures' new US theatrical releases, in addition to numerous other titles from the studio's vast film catalogue, MSM said in a statement issued.
The multi-year deal will give Sony PIX access to Universal's movies such as "Fast & Furious 7", "Jurassic World", "Ted 2", "Pitch Perfect 2" and "Minions", as well as the first instalment in the studio's various blockbuster franchises like "Jurassic Park", "The Mummy", "The Fast & Furious", "The Hulk" and "Despicable Me".

Sony PIX will also have access to other hit films from the studio such as "Gladiator", the first three films in the Rambo franchise, "King Kong", "Schindler's List", "Ted", "Notting Hill".
"With access to Universal's movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer.
"I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX - our English movie channel," MSM Chief Executive Officer N P Singh said.

The movie channel has existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate.

"With one of the world's fastest-growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBCUniversal.
"We are thrilled to partner with them to expand our reach in India and bring Universal's new blockbuster hits and beloved library titles to their viewers in India," Belinda Menendez, NBCUniversal International Distribution & Networks President, said.