Speaking at the inauguration of the ninth edition of Kerala Travel Mart, Vijayan was responding to a request for tourism-friendly policies with regard to hartals and excise regulations made by KTM Society President Abraham George in his welcome address at Le Meridien Convention Centre.
Noting that it was important that visitors leave with the best impression of Kerala, Vijayan also said mechanisms to stop open defecation was being implemented with a stated deadline of November 1 - the official start of the tourist season.
To preserve Kerala's reputation as the Ayurveda capital, the Chief Minister said that only trained professionals should be permitted to work in such an important sector.
"The government is mooting proposals to bring out an Ayurveda training centre under its purview," he said.
Terming KTM as a shining example of a public-private partnership, Vijayan said it was a matter of pride that an initiative started in Kerala by the government is counted among the best of its type.
Stating that Kerala had followed a special path in tourism, Vijayan said "Our industry is dominated by small business owners who have successfully presented the different products and experiences of Kerala before the world.KTM brings under one roof almost all tourism stakeholders in the state."
The chief minister said the main aim of KTM was to help the tourism sector raise earnings by about Rs 5,000 crore in the coming five years. In this respect, it was encouraging to hear that the Mart is expected to witness around 25,000 business meetings between buyers and sellers, he said.
Tourism and Co-operation Minister A C Moideen, who , presided, said the Mart was important to distribute benefits of tourism across the state - a stated goal of the government.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
