Prasar Bharati forced to operate in extreme constriction: CEO

Image
Press Trust of India New Delhi
Last Updated : Jul 08 2013 | 9:20 PM IST
Government may have granted financial and operational autonomy to Prasar Bharati, but every tranche of state funding comes after several frustrating delays affecting its functioning, feels its CEO Jawhar Sircar.
At a time when the public broadcaster was at "cross roads" where decisions related to adoption of new technologies had to be taken, Prasar Bharati is forced to operate under "extreme constriction", Sircar says in a candid write up.
"Government has delegated its financial powers up to Rs 300 crore to Prasar Bharati, but every tranche of governmental funding comes after several frustrating delays, meanders and dogged pursual," he says.
"With not a single Financial Appraisal Officer in position despite months of efforts, what does financial autonomy matter? The Prasar Bharati Act gives a lot of operational autonomy but Sections 32 or 33 of the Act take away most of these by insisting of the prior approval of government on all critical issues: hence the mess!," he says.
In the write-up, posted on Prasar Bharati website, Sircar shares several insights into the functioning of the public broadcaster. He says that while Prasar Bharati was doing well in terms of viewership and reach which was reflected in television ratings also, there were facets which hindered attempts to modernise its workforce.
"The fact is thus that neither TRP nor large viewership carry much meaning if an organisation cannot be flexible and cannot adopt to latest techniques and professionalism.
"Here, there is no doubt that Prasar Bharati and its two bodies have received a battering. Part of the fault lies definitely in its leadership, or the lack of it, as several people claim quite vociferously. But it also lies in the extreme constriction within which it is forced to operate," he writes.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 08 2013 | 9:20 PM IST

Next Story