Sonalika aims at higher market share in Punjab, Haryana

Tractor major Sonalika today said it is aiming to enhance its market share in Punjab and Haryana to 19.5 per cent and 21.5 per cent respectively in the current fiscal.
"The company is targeting 19.5 per cent market share in Punjab and 21.5 per cent in Haryana this year in comparison to 18.5 per cent and 20.9 per cent last year respectively," the company said in a statement issued here.
Sonalika International Tractors Ltd is the number one tractor player in Haryana and is aiming to become the leader in Punjab as well, it said.
Both states, being the most important markets for the company, contribute over 18.5 per cent to the Sonalika's total volume sold in the country, it further said.

Sonalika has increased its market share from 14 per cent to more than 20 per cent in the region in last four years, it added.
Last fiscal, Sonalika sold more than 12,000 tractors in Punjab and Haryana.

The company recently launched DI 750III HDM tractor which has become the most successful product in 55 HP category in the region. Sonalika has sold about 400 units of this tractor in Punjab and Haryana within two months of its launch, it said.
Sonalika further plans to start operations of its largest integrated tractor manufacturing plant in Hoshiarpur by 2016, it said.
The plant has a capacity to produce 2 lakh tractors annually and is equipped with state-of-the-art technology. "It will have a single production line for all variants and models," it said.

The company's Director (Sales and Marketing) D L Rana said, "In recent years, Sonalika ITL has registered excellent growth in Punjab and Haryana market. This has made us one of the fastest growing tractor manufacturing companies, not only in the region but in the country.