Tentatively titled "The Ring", slated for release in August next year, the movie marks first collaboration between the 51-year-old actor and the director.
For Imtiaz, who has directed six films in his Bollywood career of more than a decade, there is no pressure with regard to directing Shah Rukh or making a certain type of film that the actor is known for.
"No. That is not the arrangement with which we are working. The reason why Shah Rukh and I are working is because both us wanted to do something which we were not doing really," Imtiaz told PTI.
Imtiaz, whose last film was "Tamasha", says he did not want to stick to a certain kind of movie-making and feels even the "Fan" actor wanted to come out and try something new.
"For me, I didn't want to fall into pattern of certain type of film. And he (Shah Rukh) wanted to break out of the pattern that he was in. That's the reason why we got to work."
In the film, Shah Rukh is said to be playing a tourist guide and would be seen opposite actress Anushka Sharma.
When asked if "The Ring" will be in a similar space to these two films, Imtiaz said as of now his aim is to just make the film honestly without any comparisons.
The director has mentored the short film of Satish Raj
Kasireddi, titled "Mia I'm", which is one among the seven short movies of the anthology "Shor Se Shuruaat".
He feels that while today there is a great platform for budding filmmakers to showcase their work, there are many options too which can get them confused, a problem which he and his contemporaries did not face.
"There is accessibility, so it's easy for them to steer into certain places. But for us the biggest advantage, in comparison to them, was we had very few options and we had to put in all our efforts in that one option," he said.
Backed by Humara Movies, "Shor Se Shuruaat" also includes short films mentored by stalwarts like Mira Nair, Shyam Benegal, Zoya Akhtar, Nagesh Kukunoor, and Homi Adajania. The film released this Friday.
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