Tata Comm partners Anam for app-to-person SMS service

Tata Communications today said it has partnered with application-to-person message service provider Anam to offer SMS service.
The company said that the service will tackle revenue loss caused by A2P SMS spam, fraud and 'grey route' messaging traffic - where message aggregators take advantage of non-contracted routes to send large volumes of A2P SMS messages.
"It's been estimated that grey routing could be costing mobile network operators globally up to USD 5 billion annually in lost revenues. Furthermore, there is no guarantee that messages sent using grey routes are actually delivered to their intended recipients," Anthony Bartolo, President of Mobility and Collaboration Services at Tata Communications said in a statement.

The combined capabilities of Tata Communications and Anam enable mobile network operators to maximise revenues from A2P messaging, and ensure that messages will always get safely from A to B, Bartolo said.
Juniper Research estimates that global messaging traffic will double in the next three years, yet revenues generated by P2P (person-to-person) messaging are in decline as the popularity of OTT apps grows.