Tata motors SA gives cash for studies, car to contest winner

Tata Motors has surprised a South African student who won a promotional contest but turned down the prize of a vehicle and job with the automobile giant for cash to finish studies by giving her the money along with the car as reward.
Casey Hornsby was the winner in a national promotional run by Tata Motors' South African subsidiary that offered the winner not only a new Bolt hatchback but also a job with the company.
However, Hornsby opted for cash instead of a job with Tata Motors as she first wants to complete her studies before starting work.
Tata Motors decided to not only contribute the Rand 25,000 (about USD 1,600) needed by the second year Bachelor of Commerce student Hornsby but gave her the car as well.

Besides the generous contribution towards her studies, Hornsby has also been offered an interview with the possibility of an internship at Tata Motors when her studies are completed.
The four-month competition required entrants to create their own Bolt advertisement highlighting their love for the small hatchback, a new entrant in the South African market.

All the entries of the finalists were posted on Facebook for a final round of public voting in which the advertisement with the most votes was declared the winner.
"We were delighted at the response to this competition which required all the entrants to try and think out of the box," said Kyri Michael, the CEO of Accordian Investments, which markets Tata cars in South Africa.

"What was particularly encouraging was the high number of younger people and those looking tobuy their first new car which entered the competition as this is our target market for the Bolt," he said.