The irony, the social experts say, is that while tall promises such as "focus on preventive rather than curative measures", and "health for all families and habitations" have been made, nothing has come forth to address a heavy but controllable tobacco health burden.
Retired judge D Sreedevi, former Chairperson, Kerala Women's Commission said, "Tobacco use is not just a public health issue, it is also a matter of social injustice."
Allowing people to freely use these dangerous products and making them vulnerable to dreadful diseases was a case of social injustice, she added.
Eminent oncologist and founder-Director of Regional Cancer Centre here Dr M Krishnan Nair said, "Tobacco causes one million deaths in the country annually."
The rate of cancers as a result of tobacco use was 40 per cent in men and 15-20 per cent among women, but political parties have not taken up this preventable public health issue seriously, he said.
The FCTC, the first international treaty negotiated under the auspices of WHO, was developed in response to the globalisation of the tobacco epidemic.
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