Trump reached an agreement today with billionaire investor Carl Icahn to allow his name to remain on the Trump Taj Mahal Casino.
Trump and his daughter Ivanka had sued the owners of the casino seeking to strip their name from it. The casino is being acquired by Icahn, who has put up USD 20 million to keep it going through bankruptcy proceedings.
Trump Entertainment Resorts said in the court filing Monday that the Trump name is "iconic" and "an invaluable asset and point of differentiation of the company."
The Trumps had said that Trump Entertainment allowed its two Atlantic City casinos to fall into disrepair, which they said damaged their personal brand. Ivanka Trump said the deal with Icahn allows the company to retain its rights to monitor the hotel to make sure it's brought up to their standards.
The company has stripped the Trump name from most of Trump Plaza, which closed Sept. 16, but was fighting to keep using it at the Taj Mahal, its lone remaining casino.
The agreement Monday also requires Trump Entertainment Resorts to remove "any and all vestiges" of the name from the facade of the shuttered Trump Plaza casino. The Trump Plaza sign was removed, but the name is still outlined in dirt or rust in many spots.
He is particularly sensitive to any negative associations of his name with Atlantic City. He has repeatedly said he has had no involvement for at least six years with the casinos that bear his name.
Icahn is acquiring Trump Entertainment by swapping its debt that he owns in return for ownership of the company.
The agreement has to be approved by a federal bankruptcy court judge in Delaware.
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