Volkswagen appoints Basu as marketing & PR head for India ops

German auto major Volkswagen today announced the appointment of Kamal Basu as the head of marketing and PR of passenger cars division for its Indian operations.
Basu was earlier with Skoda Auto India where he was overseeing product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams, the company said in a statement.
Commenting on the appointment, Volkswagen Passenger Cars Director, Michael Mayer said: "Kamal is a seasoned marketing professional and I'm sure he will be a strong and valuable addition to our team... And play a key role in further developing the strengths of the Volkswagen brand in India."

Basu has a background in advertising, having spent close to two decades working with agencies like RK Swamy BBDO, Rediffusion Y&R and Saatchi & Saatchi.
Headquartered in Pune, the Volkswagen Group in India is represented by five brands, including SKODA, Volkswagen, Audi, Porsche and Lamborghini.