Ranu Kawatra, regional business director, batteries India and South Asia says "The latest promotion by Duracell is in line with the current market trends, where the consumer is constantly looking for some added value to their purchase. The joint promotion between Duracell and Coke is in keeping with the synergistic values of each brand and in turn with the lifestyles of the targeted consumers." ing core banking issues

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First Published: Oct 27 1999 | 12:00 AM IST

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