In a move which appears to be a reaction to Tata Indicom's localised advertisement, Reliance Infocomm has come out with a Tamil advertisement, which is expected to be launched on April 14, Tamil New Year's day. | |
| According to company officials, the Tamil advertisement may well be the first localised advertisement from Reliance Infocomm's national marketing campaign. The new advertisement talks about the culture of Tamil Nadu and the 'increased coverage and clarity' of Reliance mobile phones. |
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| It is interesting to note that Tata Indicomm had roped in famous Tamil cine star Trisha as its brand ambassador for South India. Moreover, the advertisement of the company's life-time free incoming call offer was also adapted for the Tamil market. |
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| When asked about the need for localised advertisement, V G Somasekhar, head, Tamil Nadu and Kerala circle, Reliance Infocomm, said that it was necessary to connect to local language and people. |
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| He pointed out that the new advertisement was not an adaptation of the national Reliance campaign in Tamil but it focuses on the connectivity of Reliance across rural villages in Tamil Nadu. However, he declined to mention the expenditure from the company on the advertisement. |
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| Reliance Infocomm, Tamil Nadu, expects to add 110 more towns by May in its third phase. In the second phase, the company covered about 600 towns. The company is estimated to spend about Rs 100 crore on its expansion. |
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| There were about 8.5 million people in Tamil Nadu using mobile, of which, about 1.5 million people had Reliance Infocomm mobiles, he added. |
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