Samsung, in contrast, has seen a decline. With its PLI scheme having ended in March 2025, its exports fell from $1.54 billion in April–July FY25 to $1.24 billion in the same period of FY26. Experts say this highlights India’s continuing cost disadvantages compared with China and Vietnam, even though smartphones remain exempt from US tariffs under the April 11, 2025, exemption list. Both Apple and Samsung declined to comment at the time of going to press.
Tariffs on smartphones will depend on the outcome of a Section 232 semiconductor investigation that also covers products such as smartphones and personal computers. Apple largely ships iPhones from China, while Samsung relies on Vietnam. The investigation, announced on April 16 by the US Department of Commerce, was expected to conclude by mid-August but is now likely to be finalised in early September.