McDonald's gets sales lift from cheaper menu, McNuggets promotion

McDonald's has done a "fantastic job" in returning to menu items that have performed well over time to boost sales and margins, Stephens analyst Joshua Long said

McDonald's
Footfall strength at McDonald's tapered off in the next two months but remained ahead of the broader industry trends
Reuters
2 min read Last Updated : Oct 30 2023 | 7:17 PM IST
McDonald's beat Wall Street estimates for third-quarter profit and sales on Monday, powered by new launches as well as steady demand for its cheaper burgers and fries from diners struggling with still-high food prices.
 
Shares of the company, which also raised its quarterly cash dividend by 10%, rose about 3% in premarket trading.
 
McDonald's size and scale have helped keep its meals relatively more affordable even after the industry-wide hike in prices last year, helping counter the trend of inflation-hit consumers eating more at home and a broader decline in footfall.
 
Drawing on its history of menu enhancements, the burger giant launched the Cheesy Jalapeno Bacon quarter pounder in July and brought back the fan-favorite Spicy Chicken McNuggets to menus in September.
 
McDonald's has done a "fantastic job" in returning to menu items that have performed well over time to boost sales and margins, Stephens analyst Joshua Long said.
 
The "Golden Arches remain resilient," Long added.
 
While overall dining traffic fell throughout the quarter, McDonald's saw a 7.3% jump in July, data from Placer.ai showed.
 
Footfall strength at McDonald's tapered off in the next two months but remained ahead of the broader industry trends.
 
Global comparable sales jumped 8.8% in the quarter ended Sept. 30, while analysts on average had expected a 7.36% rise, according to LSEG data.
 
"The value, the affordability, and just the consistency that the McDonald's brand can bring to the consumer" would further fuel sales momentum in the rest of the year, Long added.
 
Total restaurant margins increased 12% to $3.84 billion in dollar terms as prices of proteins and vegetables trended lower, prompting the company to lift full-year margin expectations to 46% from 45% previously.
 
U.S. comparable sales climbed 8.1%, above estimates of a 7.4% increase, while same-store sales in its international operated markets also edged past expectations.
 
Adjusted per-share profit of $3.19 beat estimates of $3.00.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :McDonald's IndiaMcDonald’s

First Published: Oct 30 2023 | 7:17 PM IST

Next Story