TCS to acquire US firm ListEngage for $72.8 mn to boost Salesforce ops

The $72.8 million buyout expands TCS' Salesforce and AI capabilities in the US, adding 100 specialists and strengthening its enterprise solutions unit

Tata Consultancy Services (TCS), India’s largest IT services firm, on Thursday announced the acquisition of US-based ListEngage for $72.8 million (around Rs 646 crore). 

Acquisition strengthens Salesforce and digital marketing expertise 

This strategic acquisition strengthens TCS’ Salesforce capabilities, adding specialisations across the full range of Salesforce marketing tools. The deal reflects TCS’ renewed emphasis on inorganic growth, supporting its strategic priorities in high-potential areas such as AI, cloud, cybersecurity, digital engineering, and enterprise solutions. 

Through this investment, TCS adds over 100 experienced professionals with more than 400 Salesforce certifications to its enterprise solutions unit in the United States. The firm reported revenue of $24.3 million in FY24. 

Leadership underscores global growth and synergy 

Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, said, “This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities, and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS.”

 

ListEngage’s background and strategic fit 

Headquartered in Framingham, Massachusetts, ListEngage was founded in 2003. It is a Salesforce summit partner that helps drive digital marketing transformation for clients through Salesforce platforms such as Marketing Cloud, Data Cloud, Agentforce, and AI advisory services.

 

Altaf Shaikh, Chief Executive Officer, ListEngage, said, “This is more than an acquisition — it’s a growth platform. By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’ scale, global reach, and cross-industry depth. Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation.”