ITC to acquire frozen food player Prasuma
ITC on Thursday announced that it has signed definitive agreements to acquire a 100 per cent stake in frozen food player Prasuma over the next three years, in a bid to strengthen its position in the chilled, and ready-to-cook foods portfolio valued at over Rs 10,000 crore.
The first tranche of 43.8 per cent stake shall be acquired upfront for Rs 131 crore, to be completed by March 31, 2025. Secondary purchases of Rs 56 crore will be made based on pre-agreed pre-money valuation, taking the company’s equity stake to 62.5 per cent, expected to be completed by April 2027.
The balance stake will be acquired by June 2028, basis pre-defined valuation criteria and subject to other conditions as stated in the definitive agreements.
Prasuma operates through Prasuma, Meatigo by Prasuma, and Prasuma Momo Kitchen brands. ITC entered the frozen foods market in 2019 under its Master Chef brand.
“With the industry at an inflection point, this acquisition will help strengthen and expand ITC’s presence in the aforesaid categories by gaining entry into high-growth segments, viz. pan-Asian foods, deli meats, etc. With the proposed acquisition, ITC will become the first full stack player in the segment with an unparalleled portfolio, offering meals and snacking options across multiple occasions throughout the day,” the company stated in a release.
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