₹60-lakh homes: Hiranandani launches ₹300-cr senior-living block in Chennai
Each residence will be thoughtfully designed 2 BHK unit of approximately 700 sq. ft., priced from ₹60 lakh onwards. The overall project value is estimated at ₹300 crore.
 "₹60-lakh homes: Hiranandani launches ₹300-cr senior-living block in Chennai")
Hiranandani Communities has entered India’s fast-emerging senior-living housing segment with a dedicated 1-million-sq-ft retirement community in Oragadam, Chennai — signalling rising institutional interest in housing for India’s ageing population.
The project, named Elements at Hiranandani Parks, will be developed in partnership with GTB Urban Developers and marks the Niranjan Hiranandani–led group’s first foray into curated senior-living.
Spread across 4.5 acres within the 360-acre Hiranandani Parks township, the development will comprise 400 units across two phases, each a 700-sq-ft, 2-BHK home priced from ₹60 lakh, targeting affluent, independent seniors.
The overall project value: ₹300 crore.
A wellness-driven, community model for retirees
“The launch marks a pioneering collaboration… aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens,” said Dr Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities.
He said the project will integrate:
- Holistic wellness and community living
- On-site medical support & assisted-living services
Hospitality-style facilities
- Recreation, fitness & social engagement programs
- Secure, seniors-first mobility and design ecosystem
“Our township pegs a topline revenue of ₹4,000 crore, with nearly 100 acres planned for development aligned with Oragadam’s strong growth trajectory over the next five years,” he added.
Why Oragadam?
Once known primarily as Chennai’s automotive belt, Oragadam has rapidly evolved into a diversified industrial and residential hub, home to 22+ Fortune 500 companies and major industrial estates.
Key catalysts include:
₹300-crore Oragadam Industrial Corridor Road
SIPCOT industrial estate expansion
Padappai & SP Koil flyovers improving connectivity
Upcoming Chennai Peripheral Ring Road, boosting access to ports & airport
Rapid diversification into IT, electronics, renewables, logistics & R&D
With improving infrastructure and rising white-collar employment, Oragadam is now among Chennai’s most promising housing corridors — attracting professionals, MSMEs and long-term real-estate investors.
GTB partnership to deliver “India’s finest retirement community”
“This partnership exemplifies the power of synergy. It brings together the scale of Hiranandani and the detail of GTB,” said Bharat Doshi, Chairman, GTB Urban Developers.
“Elements will be one of the finest retirement communities in the country, blending community living with tech-enabled modern care,” added Arun Bharathi, Managing Director, GTB Urban Developers.
Township advantage: Healthcare, retail, rentals up to 7%
Hiranandani Parks already offers:
1,500 delivered apartments
55 acres of plotted development
65,000 sq ft of operational retail
Luxury rental yields up to 7%, among Chennai’s highest
Access to healthcare, education, worship, sports & retail
Walkable, sustainable township planning
The next 100-acre phase will include premium apartments, villas, plots and commercial components — expanding the township's appeal across life stages.
India’s senior-living opportunity: 194 million seniors by 2031
With India’s senior population projected to reach 194 million by 2031, senior-living is emerging as a major growth asset class — but remains under-supplied.
Affluent retirees increasingly prefer:
- Secure, managed communities
- On-site healthcare support
- Wellness and active-living programs
- Social engagement over isolation
- Low-maintenance, plug-and-play homes
Following Oragadam, Hiranandani says Panvel and Powai are being evaluated for future senior-living developments — potentially bringing the concept to Mumbai and Navi Mumbai’s premium markets.
As wealthier Indians plan for healthier, more purposeful retirement years — and as family structures shift — senior-living is transitioning from niche to mainstream.
With India’s senior population projected to reach 194 million by 2031, the senior living segment represents a high-growth, under-penetrated real estate opportunity. "Combining Hiranandani’s legacy of integrated township planning with the rising demand for wellness-oriented living, Elements at Hiranandani Parks’ is poised to redefine Chennai’s real estate landscape," the company said in a statement.