Tata Motors, Hyundai launch new variants of old cars in Jan to boost sales

Grappling with falling sales, several automobile companies have rolled out upgrades of their top selling models in the new year when car showrooms usually see muted sales.

 

“January is typically a slow month for dealerships, as the first 15 days remain muted as the excitement of year-end offers fades,” CS Vigneshwar, President of the Federation of Automobile Dealers Associations (FADA) said.

 

The footfall only picks up in the second half of January after festivals like Makar Sankranti and Pongal.

 

“The introduction of new models not only drives footfall but also provides an opportunity to showcase other models in the showroom,” he said.

 

In a bid to aid sales, automakers Tata Motors and Hyundai Motor India (HMIL) have launched new variants and feature upgrades for their popular models.

 

Tata Motors has announced the launch of the 2025 editions of its Tiago, Tiago.ev, and Tigor models. With bookings now open, these models come with revamped designs, cutting-edge technology, and fresh colour options. Customers can choose from petrol, CNG, and electric powertrains for the Tiago, while the Tigor will be available in petrol and CNG variants, with both manual (MT) and automatic (AMT) transmission options.

 

Hyundai Motor India (HMIL) has introduced feature-packed upgrades to its Venue, Verna, and Grand i10 NIOS models. The updates include advanced technology, premium comfort features, and stylish design enhancements.

 

Hyundai, on the other hand, has introduced new variants and feature upgrades for its Venue, Verna, and Grand i10 NIOS models. The Venue will include a smart electric sunroof, touchscreen infotainment system, and other premium features like wireless chargers, smart keys etc.

 

Industry experts believe that these new model introductions serve a dual purpose. Not only do they attract customers interested in the latest offerings, but they also provide dealerships with the opportunity to showcase and potentially sell other car models from their inventory.

 

Anurag Singh, Advisor at Primus Partners, highlighted how modern car platforms enable automakers to offer diverse engine, trim, and feature combinations efficiently.

 

“This flexibility allows OEMs like Tata and Hyundai to cater to varied customer preferences, ensuring a competitive edge in the market. Bringing models at different price points also gives them an advantage in marketing,” he noted.