The partnership has been launched with an interactive campaign titled Craziest Fan Kaun, which allows users to create personalised avatars using Gemini's image-generation capabilities
Commenting on the partnership, Co-founder and India President of Nothing, said Royal Challengers Bengaluru's title-winning campaign in 2025 was a source of inspiration
The deal covers all major men's and women's ICC tournaments from 2026 to 2027, kicking off with the ICC Men's T20 World Cup 2026 in India and Sri Lanka.
Birla Estates' partnership with the Gujarat Titans reflects the company's focus on connecting with India's youth and fostering shared experiences beyond real estate.
The Bengaluru-based brand offers cricket-specific footwear and lifestyle apparel, marking the cricket legend's foray into India's booming athleisure market
There is speculation that the AIFF may make a mention to the Supreme Court to review the addition of Article 25.3 (c) in the draft constitution but no official was willing to speak on the matter.
ICC announces record $13.88 mn prize money for Women's World Cup 2025, a 297% surge from 2022, surpassing men's World Cup pool and marking a historic milestone.
Basketball and motorsport have recorded the sharpest climbs, each adding four percentage points since 2019, according to Nielsen Fan Insights 2025 study
BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed, says BCCI secretary Devajit Saikia