Business

IPL 2026: Gujarat Titans boost brand growth with 37 partners onboard

At the centre of the Titans' commercial structure is a well-established on-kit portfolio. Birla Estates continues as the principal partner, occupying the prime front-of-jersey position

Updated On: 26 Mar 2026 | 3:54 PM IST

From $100 mn to $1 bn: How IPL teams' valuations have surged since 2008

RCB and Rajasthan Royals raked in over $1 billion from the fresh sale. Here's a look at current owners, past deals and how franchise brand valuations have grown

Updated On: 25 Mar 2026 | 6:50 PM IST

Kal Somani buys IPL team Rajasthan Royals in landmark $1.6 bn deal

Somani, who previously held a minority stake in the franchise, will now lead a consortium that includes backing from Walmart-linked investors, along with prominent American business families.

Updated On: 25 Mar 2026 | 6:48 PM IST

IPL vs NFL, NBA and EPL: How India's T20 powerhouse stacks up globally

Two multi-billion-dollar franchise deals have put the IPL in the global spotlight, but how does it compare with the NFL, EPL and NBA in size, revenue and influence across world sport

Updated On: 25 Mar 2026 | 6:31 PM IST

As RCB, RR become billion-dollar teams, can franchise economics keep up?

As RCB and Rajasthan Royals hit billion-dollar valuations, investors are betting on scale and scarcity but the real test lies in cash flows, growth and exit strategies

Updated On: 25 Mar 2026 | 6:28 PM IST

RCB, RR deals signal IPL's shift from a cricket league to an asset class

This isn't just about two franchises surpassing a symbolic valuation milestone. It is about the IPL emerging as a sustainable business and not just a cricket league

Updated On: 25 Mar 2026 | 6:26 PM IST

Why IPL teams are worth billions: Decoding RCB and RR's valuation playbook

RCB and Rajasthan Royals' billion-dollar deals reveal how IPL teams are valued, from media rights and cash flows to brand power, scarcity and future growth expectations

Updated On: 25 Mar 2026 | 6:25 PM IST

Billion-dollar IPL deals: Do team valuations add up or signal influence?

Record-breaking sales of Royal Challengers Bengaluru and Rajasthan Royals highlight IPL's rapid growth, but raise questions on returns, valuation logic and motivations behind team ownership

Updated On: 25 Mar 2026 | 6:23 PM IST

RCB sold for $1.78 bn to Aditya Birla, Times of India-led consortium

Bengaluru-based franchise is being acquired from United Spirits Limited (USL), a subsidiary of Diageo plc, in a deal that values RCB at $1.78 billion (around ₹16,600 crore)

Updated On: 24 Mar 2026 | 10:55 PM IST

Here's how West Asia conflict can disrupt Dukes cricket ball supply

The Dukes ball's multi-country production model has exposed it to global logistical shocks at a crucial time in England's cricket calendar

Updated On: 21 Mar 2026 | 11:06 AM IST

Haaland backs Norway Chess expansion with new tour investment

Norway Chess has taken a major step with the launch of TCWCT, which has been approved by the International Chess Federation (FIDE) for a minimum of 16 years

Updated On: 20 Mar 2026 | 9:59 AM IST

Mauricio Pochettino bags $ 5M in first 7 months as USA football coach

Pochettino was announced as Gregg Berhalter's replacement on Sept. 10, 2024, and received USD 5,016,917 in the fiscal year that ended March 31, 2025

Updated On: 20 Mar 2026 | 9:50 AM IST

Uniqlo announces star pacer Jasprit Bumrah as India brand ambassador

Bumrah, known for his calm demeanor and precision on the field, embodies the understated confidence that UNIQLO aims to represent through its clothing line.

Updated On: 18 Mar 2026 | 3:52 PM IST

Ronaldo returns to Spanish football! Buys minority stake in UD Almería

While the financial details of the deal remain undisclosed, Al-Khereji acquired the club for €100 million to secure majority ownership.

Updated On: 26 Feb 2026 | 5:37 PM IST

Swaraj Tractors reappoints MS Dhoni as brand ambassador for new campaigns

The renewed deal will see Dhoni feature in multi-platform campaigns as Swaraj prepares to introduce new offerings tailored to evolving agricultural requirements

Updated On: 25 Feb 2026 | 9:35 PM IST

Here's how dropping a single F1 spot can shave millions off team's earnings

Below is a breakdown of how the 2025 Constructors' Championship positions translate into approximate earnings.

Updated On: 23 Feb 2026 | 9:05 PM IST

Ravi Bishnoi backs tech brand Edify as brand ambassador and investor

The partnership signals Edify's intent to accelerate brand-building efforts as demand for affordable, high-performance computing continues to grow across the country.

Updated On: 12 Feb 2026 | 3:40 PM IST

T20 WC: ICC, Coca-Cola join hands to launch initiative for cleaner stadiums

Initiative will leverage structured recycling and collectible merchandise to transform stadium waste management into a fan-led sustainability movement during the T20 World Cup

Updated On: 11 Feb 2026 | 12:24 PM IST

Big Tech enters cricket ecosystem as ICC partners Google ahead of T20 WC

The partnership has been launched with an interactive campaign titled Craziest Fan Kaun, which allows users to create personalised avatars using Gemini's image-generation capabilities

Updated On: 05 Feb 2026 | 3:46 PM IST

IPL 2026: Sun Pharma signs three-year principal sponsor deal with RCB

As part of the association, Sun Pharma's logo will feature on the front of RCB's playing jersey, the official green kit and training apparel

Updated On: 04 Feb 2026 | 3:35 PM IST