Business

The partnership was formally unveiled at the Narendra Modi Stadium in Ahmedabad in the presence of senior leadership from both organisations

The deal covers all major men's and women's ICC tournaments from 2026 to 2027, kicking off with the ICC Men's T20 World Cup 2026 in India and Sri Lanka.

Birla Estates' partnership with the Gujarat Titans reflects the company's focus on connecting with India's youth and fostering shared experiences beyond real estate.

Months after RCB's first IPL crown, Diageo plans to sell both the men's and women's teams. Strategic reasons, valuation, and timeline explained.

The Bengaluru-based brand offers cricket-specific footwear and lifestyle apparel, marking the cricket legend's foray into India's booming athleisure market

There is speculation that the AIFF may make a mention to the Supreme Court to review the addition of Article 25.3 (c) in the draft constitution but no official was willing to speak on the matter.

According to reports, Earick and his group offered £3.3 billion ($4.4 billion) to take control of Tottenham Hotspur.

BCCI opens bids for Team India's lead sponsor after Dream11's exit. Applications close on September 16 under strict eligibility and compliance rules.

ICC announces record $13.88 mn prize money for Women's World Cup 2025, a 297% surge from 2022, surpassing men's World Cup pool and marking a historic milestone.

Dream11 exit after India's gaming ban leaves state leagues, IPL, broadcasters and European cricket facing major financial losses and sponsorship gaps

Known for his strategic investments in tennis, MMA, and cricket ventures, Ajay Devgn brings both experience and energy to the ISPL.

A closer look at their approaches reveals why Europe's domestic battles and the Champions League remain football's ultimate theatre.

Significant funding source for various teams and leagues at risk of drying up

Basketball and motorsport have recorded the sharpest climbs, each adding four percentage points since 2019, according to Nielsen Fan Insights 2025 study

BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed, says BCCI secretary Devajit Saikia

Alongside Dream11, My11Circle contributes significantly, paying Rs 125 crore annually to remain an official fantasy partner of the Indian Premier League.

The new legislation on online gaming has disrupted cricket's biggest sponsorship contract

The winners of the 134th edition of the Durand Cup will walk away with a prize money of Rs 1.21 crore, the highest champion's purse in the 137-year history of Asia's oldest football tournament.

With Dream11 now facing legal trouble, they are part of an unwanted list of BCCI team sponsors to find themselves in some sort of operational trouble

A central focus of the ATP TikTok partnership is player engagement. The ATP wants more athletes to embrace the platform as a tool for storytelling, giving fans a glimpse into life off the court