Pune and Vadodara have emerged as potential destinations for the proposed teams, although discussions remain at an early stage and the final choice of cities has not been confirmed
The actor, who co-owns the franchise with her husband Jay Mehta and Bollywood star Shah Rukh Khan, believes the IPL has grown into a major cricketing property that can influence the cricket calendar
Michael Rocha-Keys says stable calendars, investable franchises, effective distribution and athlete storytelling are essential to unlocking the wider commercial potential of Indian sport
EMW Global CEO Michael Rocha-Keys says India's cricket sponsorship market is crowded and expensive at the top, but emerging athletes, digital content and overseas markets offer room for growth.
The 2026 Brand Finance study examined the strength, appeal and wider economic and social contributions of marathon brands across nine international markets
In a Nielsen survey of six markets, 61 per cent of Indian marketers saw sports sponsorship as a way to test new audiences, while 42 per cent measured returns across traditional and digital media
The Hong Kong Sixes, known for its fast-paced six-a-side format, provides a different commercial proposition from conventional international cricket tournaments
Cricket Australia posts an A$81.8 million surplus after a loss in FY25, but expects losses over the next two financial years as its international touring schedule changes.
The day-long mini-auction will coincide with India's second ODI against Sri Lanka in Bengaluru and will be the last in the current cycle before a mega auction ahead of the 2028 season
Kia India selects four young Indians for the Australian Open 2027 ballkids programme after national trials involving 60 shortlisted participants in New Delhi.
Priti Lamba, Dharmender Kumar, Lovepreet Singh and Aarti Pawara join Skechers' elite roster, with all four competing in its AERO Elite footwear during the domestic running season.
The multi-year sponsorship follows Capri Sports' 15-year commercial agreement with the AIFF, as eight clubs prepare for the IWL's 2026-27 season beginning on November 13
Smith credited Cricket South Africa (CSA) with making difficult decisions in the league's early years to secure a suitable window in an already packed international cricket schedule
The German club said Hellmann will also take on the role of board member for sport on an interim basis following the departure of Markus Krosche at his "own request."
Under the arrangement, one match on every matchday will be available free of charge, while a national free-to-air broadcaster will show every Spain match
