Jony Ive and OpenAI's first AI gadget could be a pen-like device: Report

OpenAI's first AI hardware, developed with Jony Ive's LoveFrom, may be a pen-shaped gadget that uses sensors, cameras and a projector to assist users in real time, reports Bloomberg

Jony Ive, Sam Altman, io, OpenAI
Former Apple design chief Sir Jony Ive and OpenAI CEO Sam Altman discuss io and AI future | Photo: Screengrab from OpenAI YouTube
Harsh Shivam New Delhi
2 min read Last Updated : Jul 01 2025 | 12:10 PM IST
OpenAI is working on its first hardware device powered by generative artificial intelligence, and early reports suggest it could take the form of a pen. According to Bloomberg, the device may use built-in cameras and microphones to remain aware of the user’s surroundings.
 
In May, OpenAI announced a merger with LoveFrom, the technology firm founded by former Apple design chief Jony Ive. In a teaser video released alongside the announcement, OpenAI hinted at building a new “family” of AI-native devices that could help users “create all sorts of wonderful things.”
 
Ive is known for designing some of Apple’s most iconic products, including the iPhone, iPod, MacBook and Apple Watch.   

What to expect from OpenAI’s first AI gadget

A recent legal filing by OpenAI, submitted as part of a trademark dispute with iyO – a Google-backed hardware startup – sheds light on what the company might be developing. The document reportedly confirms that the device will not have a screen and will not be a wearable, effectively ruling out a smartphone or smartwatch.
 
According to the Wall Street Journal, OpenAI chief executive officer Sam Altman recently briefed employees about the device, describing it as one that could fit in a pocket or rest on a desk. It would function as a “third device” that complements, rather than replaces, smartphones.
Bloomberg suggests the device could indeed be a pen. The report speculates that Ive may work around the lack of a screen by using a small projector to cast content onto surfaces. The pen’s clip could house a microphone and potentially a camera to analyse text, interpret surroundings or assist users in context-aware ways.
 
This would not be Ive’s first foray into pen-like technology. He played a key role in designing the Apple Pencil and had earlier commercial success with a product called the TX2 pen.
 
Altman reportedly told staff that Ive’s prototype “completely captured his imagination” and said the former Apple designer’s vision could help add “$1 trillion in value” to OpenAI.
 
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :OpenAIartifical intelligenceApple Technology

First Published: Jul 01 2025 | 12:10 PM IST

Next Story