Advertising Industry

Dr Sandeep Goyal, chairman and MD of Rediffusion Brand Solutions, will head the Advertising Agencies Association of India, while Jaydeep Gandhi of Another Idea was elected vice-president

The new ASCI guidelines specify when advertisers must disclose synthetically generated content, which uses are prohibited and when labels are not required for AI-generated materials

Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation

From fresh US tariff threats and fiscal policy constraints to the future of television broadcasting and the legacy of Shastri Bhawan, here are today's top Opinion insights

Content creation two years back took 24 days but now it "only takes two hours" due to AI, Kimberly-Clark India head Deena Dayalan said at a summit in Bengaluru

The guidelines also state that AI-driven paid or sponsored product suggestions would need to be specifically labelled as "sponsored by". ASCI has sought feedback by June 13

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril

A superstar cricketer getting dropped from the India team has been pretty rare -almost a Black Swan event

Media buying executives said that the digital segment is expected to have the highest uplift in advertising volumes, followed by connected TV and streaming platforms

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

Media firms face continued pressure on advertising revenues as weak consumption, cautious spending and content fatigue weigh on recovery in early FY26

Following BCCI's decision to suspend IPL for a week, advertising agencies and brands pause campaigns and await clarity on scheduling from broadcasters and organisers

Sources said that CCI's team - after going through all the evidence accumulated so far - is expected to widen its investigation

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost USD 26 billion. Shareholders of The Interpublic Group of Companies Inc. will receive 0.344 Omnicom shares for each share of Interpublic common stock that they own. Omnicom shareholders will own 60.6 per cent of the combined company and Interpublic shareholders will own 39.4 per cent after the transaction is complete. The combined company will keep the Omnicom name and trade under the OMC ticker symbol on the New York Stock Exchange. The deal is expected to have annual cost savings of USD 750 million. The transaction is targeted to close during the second half of next year. It still needs the approval of Omnicom and Interpublic shareholders. Shares of Interpublic jumped more than 15 per cent before the market open on Monday, while Omnicom's stock fell more than 2 per cent.

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country

Shift continues from TV to online in terms of engagement and monetisation: MPA report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

Consolidated net profit was Rs 5.91 crore in the three months to Sept. 30, compared with Rs 12.01 crore a year earlier, it said in an exchange filing