Advertising Industry

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril

A superstar cricketer getting dropped from the India team has been pretty rare -almost a Black Swan event

Media buying executives said that the digital segment is expected to have the highest uplift in advertising volumes, followed by connected TV and streaming platforms

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

Media firms face continued pressure on advertising revenues as weak consumption, cautious spending and content fatigue weigh on recovery in early FY26

Following BCCI's decision to suspend IPL for a week, advertising agencies and brands pause campaigns and await clarity on scheduling from broadcasters and organisers

Sources said that CCI's team - after going through all the evidence accumulated so far - is expected to widen its investigation

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Shift continues from TV to online in terms of engagement and monetisation: MPA report

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The new creative agency will be India's largest integrated marketing platform

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Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age