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As one of the fastest growing and most culturally dynamic music ecosystems in the world, India felt like the natural next step in the global expansion of HYBE, which is home to popular K-pop artist group BTS, says its India CEO Damien Woochang Lee. Apart from BTS, the entertainment giant also has internationally popular groups such as Seventeen, Tomorrow X Together, Enhypen and Le Sserafim on its roaster and is now looking to find musical talent from beyond Korean shores. The company has expanded its presence across Japan, the United States, China and Mexico. Lee, whose favourite independent Indian artists are Hanumankind, Rebel, and Guru Randhawa, Diljit Dosanjh and Karan Aujla, said HYBE's decision to establish a branch in India is rooted in their philosophy that the future of the global music industry will be shaped by diverse creative markets around the world. "India is one of the world's fastest-growing and most culturally dynamic music ecosystems, making it a natural next ste
Commerce and industry minister Piyush Goyal on Thursday asked the entertainment industry to self-regulate content of programmes on televisions and over-the-top (OTT) platforms as some of them are beyond acceptable standards within the Indian cultural landscape. He said that some form of self-regulation and some levels of decency in the presentation of India, Indian families and culture needs to be there. "I do believe that some form of self-regulation within the media and entertainment industry is called for. On the one hand, we talk of our culture, rich tradition, our heritage, our family value systems and on the other hand, some of what we see on television and OTT platforms, certainly is beyond what is ordinarily acceptable standards within the Indian cultural landscape," the minister said. He wondered if any of the Indian families use the kind of language that is sometimes reflected on some of these OTT shows. "I do not know if it helps in sell your product any better. I suspec