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FMCG major Emami Ltd said it is re-deploying resources to drive growth in rural markets through small sachets and value packs, shifting focus back to its traditional stronghold after a period of concentrated efforts on modern trade and e-commerce. The company, known for brands like BoroPlus and Navratna, indicated that while digital channels have seen rapid expansion, the rural segment remains a critical priority for volume growth, the company said. "While our recent focus was on modern trade and e-commerce, we are now re-deploying resources to drive growth in rural markets," the management said during an analyst concall, adding that the strategy involves leveraging small SKUs (stock-keeping units) to improve penetration. "The next growth driver should come from rural areas, and our focus would be increasingly going into rural markets," the company said. A central pillar of the company's rural strategy is a renewed focus on small stock-keeping units (SKUs) to ensure affordability a
Driven by GST reforms, robust festive demand, and softening raw material prices, the FMCG industry expects volume-based growth, supported by a mid-single digit revenue rise and improved operating margins in the December quarter. After settling down of GST-led disruptions, where distributors and retailers focused on liquidating the existing higher-priced inventory in the channel, the FMCG companies have witnessed signs of recovery, major listed firms informed exchanges in their recent updates on the December quarter. Moreover, post-trade stabilisation, consumer sentiment improved in urban and rural areas. However, in continuation with the previous trend, rural demand continued to outperform urban demand this quarter as well, FMCG companies like Dabur, Marico, and Godrej Consumer Products Ltd (GCPL) said. The FMCG industry, which was facing slow consumption, now expects a sustained recovery in demand and improvement in revenue trajectory in the coming quarters. Besides, in terms of .
The FMCG sector is witnessing a strong pick-up, helped by robust macroeconomic indicators, and a 5 per cent volume growth is expected in the 'first few months' of this year, a Worldpanel report said. According to the December FMCG Pulse report from Worldpanel by Numerator, India's GDP expectations have been revised upwards, inflation is low, and food inflation is negative, and many manufacturers are passing on these benefits to shoppers. Moreover, the banking sector regulator, the RBI's consumer confidence index, also indicates that consumer confidence is returning. "With the macro-economic indicators being strong and FMCG also seeing an uptick correspondingly, we expect the coming quarters to strongly build on the momentum. A 5 per cent FMCG volume growth from a household perspective is possible within the first few months of the next year (2026)," the report from Worldpanel by Numerator, said. Worldpanel by Numerator provides currency-grade consumer data representing nearly 6 ..
Marico's digital brands have crossed the Rs 1,000 crore annual recurring revenue mark, and the FMCG major expects food & premium personal care to contribute 25 per cent of its India revenue, its Managing Director and Chief Executive Officer Saugata Gupta said. Marico's digital brands -- including Studio X, Pure Sense, Beardo, and True Elements -- have a diversified portfolio, ranging from premium personal care products to food, and are on a high growth momentum and likely to continue their faster pace, he added. "Our digital brands have crossed Rs 1,000 crore in ARR (annual recurring revenue), and we expect the diversified portfolio...including premium personal care, to contribute at least 25 per cent to our overall India business, over the next three years," Gupta told PTI. Beardo, its men's grooming brand, has almost turned profitable, delivering a double-digit EBITDA, and its D2C wellness brand Plix has achieved break-even, he said. "Our objective is to immediately take it to a
Sales growth in Indian FMCG sector slowed to 5.4 per cent in volume during September quarter mired by disruptions due to GST rate changes, though value growth jumped to 12.9 per cent, according to the latest report from data analytics firm NielsenIQ. The rural market also slowed down from 8.4 per cent to 7.7 per cent year-on-year, but continued to outpace the pace of sales in urban areas for the seventh consecutive quarter, the report said. "The market recorded a 5.4 per cent rise in volume alongside a 7.1 per cent increase in prices, with unit growth outpacing overall volume growth signalling a stronger consumer preference for smaller packs," it said. Urban market, which forms bulk of fast-moving consumer goods (FMCG) demand, is recovering moderately, particularly in smaller towns. Sequentially, it experienced slowdown. Rural market, which is of small packets, is driven by affordability, accounts for around 38 per cent of the FMCG demand. "Rural India has recorded a 7.7 per cent