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Hyperlocal e-commerce firm magicpin plans to invest Rs 100 crore over the next three months to onboard over 1 lakh new restaurants and cloud kitchens on the government-backed e-commerce platform ONDC, the company said on Sunday. magicpin will invest funds towards offering onboarding incentives like zero commission, zero onboarding fees, and free home delivery, among others, for customers by newly partnered restaurants. "Our goal is to provide a risk-free entry to promote the participation of food merchants and restaurants in the digital economy by eliminating entry barriers such as high commissions and onboarding fees, and committing Rs 100 crore towards this initiative," magicpin CXO - Enterprise Brands Naman Mawandia said. magicpin is one of the leading seller apps on ONDC. Its food tech vertical competes with food delivery apps like Swiggy and Zomato. "We aim to not only accelerate the adoption of online food delivery among diverse restaurant partners, thereby benefiting the ...
Blue-collar jobs in delivery and logistics are still a stopgap for workers with gig staffing companies recording a churn in recruited partners every 4-5 months, according to experts. Blue collar staffing for delivery and logistics, a relatively new job category, is seen by workers as a stopgap arrangement or means of generating supplementary income, say experts adding that many prefer not to take it up as a permanent career choice citing the "stigma" attached to these roles. A Zinnov and Microsoft study in March noted that gig workers will play an instrumental role in India's USD 5 trillion economy, with the current 77 lakh gig workforce set to triple to 2.3 crore by 2030, generating USD 250 billion. Out of the 13.5 lakh enrolments on work-as-a-service platform Awign, 18.1 per cent are in blue-collar roles. AI-driven hiring automation app, Vahan.ai, sees the highest demand for blue-collar workers from Hyderabad, Chennai, Bangalore, and Mumbai with substantial market share from tier