Labour ministry invites digital influencers to promote PM-SYM pension scheme, aiming to boost awareness and expand social security coverage among informal workers
Sebi has launched a search operation on a leading financial influencer in Mumbai for doling out stock recommendations without registration under the guise of investor education
Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns
Alok Kumar, Deputy Commissioner of Police (DCP) Zone-1, Surat, stated that an FIR had been registered for honey-trapping against Kirti Patel and five other accused, out of which four had been arrested
Tata Starbucks stated on LinkedIn that it did not have any official brand ambassadors in India and specifically clarified that it had not entered into any collaboration with Dolly Chaiwala
India's influencer marketing industry is growing with support from brand trust, agency M&As and a government fund for creators, shifting focus to content quality and relevance
The Indian Influencer Governing Council's new code mandates disclosure of partnerships, regulates virtual influencer use, and introduces contract templates for brands
Sydney Sweeney's new soap bar made with her real bathwater, launched with Dr Squatch, has gone viral and sparked widespread discussion about hygiene and celebrity marketing ethics
The petition also said the influencer is receiving multiple threats from other inmates inside the jail, causing her to fear for her safety and well-being
N Chandramouli, CEO, of TRA Research, foresees that the update in guidelines will impact the nature of collaborations in BFSI and health sectors for influencer marketing
According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an unprecedented surge in influencer collaborations
