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Mobile phone prices have increased by 16 per cent on average in India due to an increase in the cost of memory, with a weaker rupee adding to the woes as it made imported components more expensive for local manufacturers, market research firm Counterpoint Research said on Tuesday. According to Counterpoint Research, the overall smartphone market is expected to decline in double digits except that of Chinese mobile phone brand OnePlus because of limited increase in price. "Smartphone prices in India rose 16 per cent on average in the first half of 2026, but OnePlus kept its own increase to 8 per cent. The hikes came as memory costs climbed, pushing India's average smartphone selling price to a record USD 318 in the second quarter of 2026," the research firm said. Phones priced below 10,000 saw the sharpest hikes, around 32 per cent on average, because memory now makes up a much bigger share of what these devices cost to build. Shipments in the sub-Rs 10,000 segment fell 65 per cent Y
Supply-side cost pressures and weak demand took a toll on India's smartphone shipments, which fell 3 per cent year-on-year in Q1 2026, suffering its weakest quarter in the last six years, according to Counterpoint Research's Monthly India Smartphone Tracker. On the outlook, Research Director Tarun Pathak said India's smartphone market is expected to remain under pressure in the near term, with Q2 2026 likely to see a double-digit decline, as elevated memory prices and weak entry-level demand continue to weigh on overall volumes. "For the full year, the market is projected to decline by 10 per cent YoY, as sustained component cost inflation, particularly in memory, which has already increased 4x over the past three quarters, continues to impact affordability and lengthen replacement cycles," Pathak said. Brands, he observed, are expected to stay disciplined, focusing on premium-led growth, tighter portfolio execution and channel efficiency. While premium segment should remain ...
Mobile phone production in the country is expected to reach USD 75 billion, comprising export of over USD 30 billion, by end of the current fiscal year, industry body ICEA said on Monday. India Cellular and Electronics Association Chairman Pankaj Mohindroo told PTI that India delivered strong growth in electronics production, reaching USD 133 billion in 2025, while exports continued to expand sharply. "The Mobile Phone PLI scheme continued through 2025-26, and its impending completion in March 2026 will be another important milestone for the sector. Under this scheme, Indian mobile production scale has grown substantially, and we expect India to reach around USD 75 billion in mobile production with more than USD 30 billion in exports in FY26," he said. ICEA members include Apple, Foxconn, Dixon, Vivo, Oppo, and Lava. Mohindroo said the deepening of the value chain through electronics component manufacturing scheme (ECMS) and semiconductor project approvals met industry expectations