Online Streaming

A decade after launch, Netflix has won India's premium viewers - and now eyes mass scale with sports, ads and connected TVs

From House of Cards to Indian stories going global, Netflix's decade in India marks how streaming reshaped entertainment, redrew media power, and changed what the world watches

The new is beginning to resemble the old, tech is playing both hero and villain, and cinemas are starting to get their sheen back

As streaming penetrated almost every corner of US society, it attracted many more price-sensitive viewers - people who are dropping cable or trading broadcast TV for other free options

The government is considering major amendments to the IT Rules 2021 to restrict obscene, defamatory or misleading digital content and introduce stricter content ratings and penalties for violations

Amazon MGM Studios' 'Nishaanchi' marks its second theatrical release in India, showing how streaming platforms are now also releasing films in cinemas, not just online

Sharp rise in the CTV audience base is striking for a market long regarded as mobile-first

The digital viewership of the first three matches was 40 per cent higher than last season

The OTT platform has a wide range of content libraries - from Hollywood entertainment, original and reality shows, to content across various Indian languages

Its series, Panchayat, is one of India's most popular OTT shows. Panchayat's Tamil remake, Thalaivettiyaan Paalayam, released last year, and the Telugu one, Sivarapalli, came last month

A Pocket FM spokesperson confirmed the layoffs, stating that the move is part of efforts to secure long-term sustainability and success. The company reported a loss of Rs 165 crore in FY24

Streaming is beginning to look like pay TV 2.0

The proposed OTT regulations are also expected to seek a reduction in the use of profanity, even when it is considered vital to the script

UK-based Omdia expects bundling of streaming video with telcos to plateau by 2029

The Court granted a dynamic+ injunction, allowing for not just the blocking of current infringing websites, but also any future mirror or alphanumeric variations of 45 rogue streaming sites

More jobs, revenue and stories: MPA measures the impact of streaming on India's creative economy

The video entertainment economy is expected to post 8 per cent annual growth through 2028, fueled by premium on-demand streaming, it said

Customers will be able to sign up on any of the three individual websites and chose from an ad-free or ad-supported plan. No prices were disclosed

Revenue from traditional television business declined 8% to $2.77 billion and operating profit fell 22% from a year ago

JioCinema's new premium subscription plan starts at Rs 29 per month for one device and a 'Family' plan at Rs 89 to stream on four simultaneous devices