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Tata Group-owned Indian Hotels Company (IHCL) on Monday said it has secured trademark registration for the 'Taj' sonic sound, the first sound mark registration for a brand in the country's hospitality sector. The registration legally protects the marquee brand Taj's distinctive sonic identity as a trademark, recognising sound as a core brand asset, India's largest hospitality firm, IHCL, stated. In an increasingly experience-driven marketplace, sonic branding plays a powerful role in shaping emotional memory and deepening consumer recall beyond visual cues. As hospitality brands expand into immersive, multi-sensory experiences, sound has emerged as a critical touchpoint for building trust, familiarity, and emotional resonance. Rajendra Misra, Executive Vice President & General Counsel, IHCL, said, "Being recognised as the world's strongest hotel brand carries with it the responsibility to lead all facets, including how brand equity is protected. This sound mark registration ...
Tata group hospitality firm Indian Hotels Company Ltd on Thursday said it is investigating claims of a data breach, but asserted there is no suggestion of any current or ongoing security issue. According to a media report, there has been a personal data breach of 15 lakh users from the Taj Hotel database, which is available on the dark web for purchase at USD 5,000. "We have been made aware of someone claiming possession of a limited customer data set which is of non-sensitive nature," Indian Hotels Company Ltd (IHCL) spokesperson said in a statement. Asserting that safety and security of customers' data is of paramount importance to the company, the spokesperson said, "We are investigating this claim and have notified the relevant authorities." The spokesperson further said, "We continue to monitor our systems and there is no suggestion of any current or ongoing security issue or impact on business operations." IHCL runs a number of hospitality properties under the Taj, SeleQtion