Business Standard

Corporate-startup partnering in India has grown and can achieve more

The growth in corporate-startup partnering in India reflects the rise of sophistication on the part of both corporations and startups

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Shameen Prashantham
In the early stages of my research on partnerships between large corporations and startups, some of my most intriguing case studies were found in Bangalore. A notable example was that of Mango, a startup incubated in IIM Bangalore’s NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) which had forged a partnership with Qualcomm, the American wireless technology giant. Fast forward to present times. A few days ago Maruti Suzuki marked the conclusion of a corporate accelerator programme, conducted in partnership with IIMB’s NSRCEL, through which it engaged with a set of startups focused on technologies relevant to mobility. 

The journey from Mango

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