Mithali Raj, Harmanpreet Kaur take guard as endorsement stars

Queries from companies start pouring in as cricketers pad up for final on Sunday

When 28-year-old Harmanpreet Kaur scored 171 off 115 balls in the Women’s Cricket World Cup semi-final against Australia, she not only raised India’s hope of winning the tournament, but also got companies interested in her to endorse brands.

Kaur, along with captain Mithali Raj, 34, has emerged as the new favourite on the brand endorsement scene, thanks to her on-field exploits at the ICC World Cup in England. The team would meet the hosts in the final on Sunday. 

Queries from companies ranging from telecom service providers (Reliance Jio), handset (Oppo/Vivo) and consumer goods makers have already begun to come,