 "Pro Kabaddi League back with online advertisers after two years")
The Pro Kabaddi League (PKL) is back with a vengeance after two years.
The Disney-Star network (Star Sports and Hotstar-Disney), which won the media rights after an auction last year for five years, has onboarded a bevy of sponsors and advertisers.
The new sponsors include edtech platform Byju’s, online doctors and lab test platform Mfine, online rummy game platform A23, online sports news platform Parimatch News, and online health care and finance portal Dhani.
The new advertisers include social gaming platform Winzo and fantasy sports app Myfab 11, apart from traditional players like GSK and battery and electrical company Luminous.
