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Time for advertising pros to hug their jobs as AI lurks in the shadows

In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin

Publicis sues CCI for denying case files in ad firms' cartelisation probe

Details of cartel cases are kept confidential in India, but Reuters has reported that the CCI's initial assessment found the firms used a WhatsApp group to coordinate and agree on pricing

Gen Z in India less attentive to digital ads than millennials: Report

A report by Snapchat, WPP Media, and Lumen Research says Gen Z in India pays less attention to traditional digital ads, with immersive full-screen video and AR boosting engagement

Does WPP really stand to gain anything from killing its agency brands?

The media brands of WPP are all well-known. Precious little will be achieved by killing them all - except needless blood-letting

Ladakh safe; stakeholders demand removal of 'misleading' travel advisories

Concerned over the cancellations of bookings in the aftermath of a terror attack in Jammu and Kashmir, the tourism stakeholders in the neighbouring Ladakh on Wednesday assured the foreign and domestic tourists of safe travel in the Union Territory (UT). They also demanded the removal of "misleading" travel advisories. Terrorists opened fire in Pahalgam on Tuesday afternoon, killing 26 people, mostly tourists, in what is the deadliest attack in the valley since the Pulwama strike in 2019. Ladakh observed a shutdown against the terror attack. The UT is also holding a candlelight vigil, jointly being organised by all religious groups representing Buddhist, Muslim and Christian communities besides trade and tourism associations here later in the day to express solidarity with the bereaved families. The "terrorism-free" region of Ladakh was separated from the erstwhile Jammu and Kashmir state in 2019 following the abrogation of Article 370. The two were made separate UTs. All Ladakh Ho

Govt seeks to drop 6% equalisation levy on online advertisements

Google, Meta, and X set to be among beneficiaries

Kerala court issues non-bailable warrant against Baba Ramdev, Balakrishna

The case against Baba Ramdev and Acharya Balakrishna was filed for allegedly publishing misleading medical advertisements in English and Malayalam newspapers

Recruitment tales from the past: How smart ads created success stories

Smart recruitment ads can work wonders. Sometimes they can turn first-time entrepreneurs into crorepatis

India's 6% equalisation levy on ads may face US scrutiny under Trump memo

The equalisation levy was introduced at 6 per cent in FY17 for digital advertising services

Lawsuit in US accuses food companies of marketing 'addictive' food to kids

Lawsuit was filed in Philadelphia Court by Bryce Martinez who alleges he developed type 2 diabetes and non-alcoholic fatty liver disease, diagnosed at age 16, by consuming the firms' products

Google changes functioning of local services ads; could affect millions

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting Nov. 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the U.S. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then own

Research report of analysts not an ad unless related to promotion: Sebi

Markets regulator Sebi on Thursday clarified that research reports and recommendations of research analysts (RAs) are not considered advertisements unless anything contained in such reports is in the nature of promotion of products or services offered by them. This came after the Securities and Exchange Board of India (Sebi) received certain queries concerning the applicability of provisions of advertisement code on a research report issued by an RA. In its circular, Sebi said that the forms of communications, to which the advertisement code shall be applicable include pamphlets, circulars, brochures, notices or any other literature, document, information or material published, or designed for use in any publication or displays (such as newspaper, magazine, sign boards/hoardings at any location), in any electronic, wired or wireless communication or over any other audio-visual form of communication (such as television, tape recordings, motion pictures) or in any other manner ...

Apple apologises for its latest iPad Pro ad, scraps plan to air it on TV

Others said the advertisement didn't bode well for Apple in the age of artificial intelligence and as regulators look to break up key properties like the App Store

LS polls: BJP, Congress use strategic advertising to sway undecided voters

Highlighting their achievements and opponents' failures, with a touch of Bollywood for appeal

New York Times quarterly revenue hit by weak advertisement spending

The publisher reported revenue of $676.2 million for the quarter, missing estimates of $679.24 million. Adjusted profit of 70 cents per share beat expectations

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Not making false ad, ready for death sentence if found guilty: Patanjali

Baba Ramdev-led Patanjali Ayurved on Wednesday said it was not making any "false advertisements or propaganda" regarding its products, and said it would not object if the Supreme Court were to impose a fine or "even give us a death sentence" if found making misleading claims. A day after the apex court cautioned the company against making "false" and "misleading" claims in advertisements about its medicines as cure of several diseases, Patanjali Ayurved said it has "database with more than one crore people, with real world evidence, preclinical and clinical evidence". "Patanjali have made thousands of people free from several diseases like BP, sugar, thyroid, asthma, arthritis, obesity, liver and kidney failure, and cancer," the company asserted. The company further said, "We humbly respect the Supreme Court of India and if we make false advertisements or propaganda, we would not have any objections if honourable court imposes a fine of crores or even give us a death sentence." On

Asci puts more onus on financial, health influencers in new ad guidelines

Asci said it is necessary that influencers in these two categories are qualified to provide advice and that these qualifications are stated upfront whenever they put out advertising posts

Crucial for ad makers to take permission to use work as AI input: Asci

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Print media revenue to rise 13-15% in FY24 due to higher ad spends: CRISIL

This will increase the profitability of print media by 10% to 14.5% this year