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Amazon, D-Mart lead in customer experience, shows Kantar survey

Flipkart was second in both general retail and fashion retail segments after Amazon

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The study was conducted in early 2020 for three retail sectors - grocery, fashion and general retail. It surveyed 6,068 retail customers in India.

Press Trust of India New Delhi
Online retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consulting firm Kantar.

Amazon has been ranked first in general retail and fashion retail segments while D-mart has grabbed the top slot in the grocery category in terms of customer experience scores, according to the Kantar CX + 2020 report.

Flipkart was second in both general retail and fashion retail segments after Amazon.

D-Mart and Myntra were at third place in general retail and fashion retail categories.

"Amazon was rated the top retailer in two sectors out of