Amazon integrates Pantry with Fresh in India; provide groceries in 2 hrs

Amazon is integrating its service Pantry into Fresh across cities where Fresh is currently operating in India. The move would enable the e-commerce giant  to simplify the grocery shopping experience for customers. This experience will be rolled out to customers in Bengaluru, Delhi, Ahmedabad and Mysuru over the next 2 weeks and to all customers in cities where Fresh is serving, in the upcoming months. In the remaining 290 cities, the company said customers will continue to get unbeatable savings on dry grocery selection on Amazon Pantry.

“We are humbled by how millions of Indian customers have made us a part of their lives for grocery shopping. Customers love the 2-hour convenience of Fresh for daily grocery and unmatched Pantry savings when they shop for dry grocery,” said Siddharth Nambiar, director, category management, Amazon India. “We are excited to integrate these services in a single online grocery store thus allowing customers to enjoy unmatched convenience and value.”

Amazon Fresh will now offer customers supermarket selection along with hundreds of Pantry deals from sellers, including super-value packs and items to save. In this integrated online store, customers can shop a wide range of selection including fruits and vegetables, frozen and chilled products like dairy and meats. The other products include dry grocery items, beauty, baby, personal care and pet products. Customers would have the convenience of 2-hour delivery slots from 6 AM to midnight.

Customers can also opt for 2-hour delivery or choose a convenient 2-hour slot from 6 AM to midnight. All customers get free scheduled 2-hour delivery on all orders over Rs 600. Orders below this threshold can be placed with a delivery fee of Rs 29, and there is no minimum order value to shop from sellers offering products on the Amazon Fresh store.