Amazon's Amit Agarwal has created solutions unique to India

Amazon has come to be seen at the centre of all big events in Indian e-commerce

If you meet Agarwal five months apart — as this writer did, in October last year and March this year — the crux of the interviews would likely be the same. Agarwal would say that the magic of e-commerce lies in getting you what you want at a low price and have it delivered it fast.

He would talk about the three pillars of Amazon being selection (the number and range of its offering), competent prices, and fast delivery. Sure, some numbers would change: the selection increased from 85 million items in October to more than 100 million in March.