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Apple iPhone X first look: Get ready for your close-up, the phone's all about cameras

People unlock their phones hundreds of times a day, so this selfie ritual will turn iPhone X owners into the most-photographed population ever.

Apple unveils iPhone X with edge-to-edge display
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Apple Senior Vice-President of Worldwide Marketing Phil Schiller introduces iPhone X. Photo: Reuters

Geoffrey A Fowler | WSJ
Soon, all the cool kids will be smiling into their phone.

When you pick up Apple Inc.’s new iPhone X, instead of unlocking with your thumb, you stop and grin at the phone’s front unibrow as a bank of cameras and sensors check to see if it is really you. At a demo after Tuesday’s launch event, I timed the process at about a second.

People unlock their phones hundreds of times a day, so this selfie ritual will turn iPhone X owners into the most-photographed population ever. And showing off the move to others is probably the best iPhone