 "How Amazon plans to steal Google’s ads business")
Amazon has articulated a strategy for its advertising business at an internal event. It promises advertisers the chance to target Amazon buyers who are ready to purchase something. This makes it a potentially more compelling option for advertisers than Google, due to the promise of higher conversions.
The ecommerce giant is betting on a strategy of using ads as an additional revenue stream to lower the price of the goods it sells. The approach could make Amazon a more compelling place to shop. Sellers can promote their products through advertising, customers get relevant ads for products they’re likely to buy.
